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Content Management

Today's businesses are overwhelmed with the need to create more content, more quickly, customized for more customers and for more media than ever before. stock_126258

They need to control their enterprise content and determine how to leverage their web content to address all their customer information and media needs.

Web Content Management is the creation, capture, delivery, customization, and management of all web content (HTML, images, documents, PDF brochures, etc.) across an enterprise/division. A Web Content Management strategy is a repeatable method for:

Identifying content requirements
Creating consistently structured content for reuse
Managing content in a definitive source
Ensuring content complies with corporate and government standards and guidelines

Assembling content on demand to meet your customers' needs content is what draws people to websites. Web surfers visit sites that interest them and without content there would be no point in surfing the web. Static, "brochure ware" content is no longer enough to stimulate a customer's interest. By keeping content fresh and accurate, companies can communicate with potential customers and build relationships with current customers. Managing content so it stays fresh and consistent throughout a website can be very
difficult. One reason it is so difficult is the sheer amount of amassed content that is created every day.

Separation of design, structure, and content

The division of these three layers allows many advantages throughout the life cycle of the website. Each area of the site can be recreated and adjusted independent of the other areas. The design layer can be completely reworked for a new user interface without the need for any adjustments to structure or content. The structure can be adjusted for additional functionality with no changes required to design and content. Content can be changed with no need to adjust the front-end design or functional structure. The separation of these three areas creates the flexible strength of a content management system.

Other common advantages of a CMS

Decentralized maintenance: You don’t need specialized web authoring software i.e. DreamWeaver, Frontpage, HomeSite, etc. Based on a common web browser.

Editing anywhere, anytime removes bottlenecks.

Designed with non-technical content authors in mind; People with average knowledge of word processing can create and edit the content directly. No HTML knowledge needed.

Configurable access restrictions; Users are assigned roles and permissions that prevent them from editing content which they are not authorized to change.

Consistency of design is preserved; Because content is stored separate from design, the content from all authors is presented with the same, consistent design.

Navigation is automatically generated and adjusted; Menus are typically generated automatically based on the database content and links will not point to non-existing pages.

Content is stored in a database; Central storage means that content can be reused in many places on the website and formatted for any device (web browser, mobile phone/WAP, PDA, print).

Dynamic content; Extensions like forums, polls, documents, searching, news management are typically modules.

Cooperation; Encourages faster updates, generates accountability for authored content (logs) and cooperation between authors.